Program Overview
The Marketing Minor at BUF equips students with essential knowledge in marketing strategy, consumer behavior, and digital engagement—adding real-world business value to your degree. Designed for students in the Bachelor of Arts in Business Leadership program, this 15-hour minor expands your skillset for roles in marketing, advertising, media, and more.
Program at a Glance
Credential: Undergraduate Minor in Marketing
Total hours: 15 semester credits
Delivery: Residential (Graceville Campus)
Typical length: 2–4 semesters, depending on course load
Entry terms: August | January | May
Ready?
Apply TodayProgram at a Glance
Credential: Undergraduate Minor in Marketing
Total hours: 15 semester credits
Delivery: Residential (Graceville Campus)
Typical length: 2–4 semesters, depending on course load
Entry terms: August | January | May
Ready?
Apply TodayDegree Requirements
Required Courses
-MKT 301: Marketing Research
-MKT 310: Advertising
-MKT 320: Digital Marketing
Elective Courses
-MKT 330: Global Marketing
-MKT 340: Consumer Behavior
-MKT 350: Retail Management
-MKT 360: Special Topics in Marketing
-MKT 370: Social Responsibility & Marketing Ethics
What You’ll Learn
You’ll gain expertise in accounting, marketing, management, finance, and strategic planning; develop leadership and human-resources skills; apply ethical decision-making from a Christian worldview; and prepare to lead effectively across nonprofit, ministry, and for-profit sectors.
Career & Graduate Pathways
-Small-business owner or entrepreneur
-Church business administrator or operations director
-Nonprofit executive or development officer
-Management, marketing, or HR professional
-Graduate study in MBA, Leadership, or M.A. in Organizational Management programs
What You’ll Learn
You’ll gain expertise in accounting, marketing, management, finance, and strategic planning; develop leadership and human-resources skills; apply ethical decision-making from a Christian worldview; and prepare to lead effectively across nonprofit, ministry, and for-profit sectors.
Career & Graduate Pathways
-Small-business owner or entrepreneur
-Church business administrator or operations director
-Nonprofit executive or development officer
-Management, marketing, or HR professional
-Graduate study in MBA, Leadership, or M.A. in Organizational Management programs
Ready to start your journey?
Let us help you. Fill out a form or contact us at: 800-328-2660 ext. 460 or admissions@buf.edu